We all want to be seen as an expert – whatever we do. If you’re a service provider, you want to be seen as a thought leader. If you’re a tech startup, you want to be seen as an innovator.
If you are new in your business, you want to establish some kind of credibility so that you can get clients and build your knowledge base. There’s nothing wrong with that. We’re all new in our business at some point, and you probably have some transferable experience – or you wouldn’t be starting that business.
However, I have some real issues with faux experts. It seems like everyone is a bestselling author or media personality.
Have you earned the right to call yourself a bestselling author if you contributed one chapter to a book with 10 other folks? Or if you sold your eBook for cheap for a few hours and had all your friends buy it on Amazon so you hit No. 1 for an hour or two? I don’t know…. Continue reading