I was so excited about this campaign.
We wanted to start a conversation around some potentially triggering topics – anger / power / women / female leadership.
In order to have this conversation in a less triggering way, I created a persona named “Amanda” and this video about her life and what was happening.
It lit up LinkedIn for almost a week, started conversations, and got in front of our ideal audience.
In short, it was a smashing success.
Check out the comments and engagement.
Sometimes it’s better not to bust through the front door.
Sometimes it’s better to take the side door in.