This post is for all of you who are not doing things that you know you should be doing for your business because of something that happened in the past. Babies learning to walk and entrepreneurs growing businesses have a lot in common. They try to stand up but they fall down – a lot. Especially in the beginning. And often there are bruised knees (and bruised egos) involved.

It occurred to me recently that sometimes you can forget that the result you got in the past might not be the result you would get if you tried the same strategy now. Let me share a personal, and rather humiliating, example.

When I was in my business for a few months, I thought that it would be a good time to launch a product. I read a lot about launches, creating compelling products, and also watched several webinars. I learned as much as I could. Then I decided that I shouldn’t do it alone, and that it would be more fun to have a partner. (Two heads are better than one, right?) So I found another coach who was very interested in developing the product with me. So far so good.  Continue reading →