Speaker Profile on SpeakerMix.com

Catherine Morgan knows her stuff and seasons it with a witty, conversational presentation style that engages and holds your attention. The content for her presentation on business blogging and E-newsletters was practical, useable and voluminous without being ponderous. In a new world full of “experts,” Catherine is more interested in helping your business flourish than being part of the club. She really cares about the people she serves. The next time she presents, don’t miss it. It’s worth the time. You’ll get more out of one presentation from her than you’ll get from a dozen convoluted, self-promotional books. Catherine doesn’t take herself seriously, but she takes her work very seriously. What a refreshing combination. ~Rick A., IL

Engaging Influencers or Schmoozing for Success

Do you want to connect with the experts and influencers in your niche? People often judge you by the company you keep. Why not connect with the best and the brightest in your specialty?

The “gatekeepers” are gone and you can build relationships with influencers such as bestselling authors, highly paid speakers, or other famous people. Learn how to approach these professionals to build rapport and potentially gain visibility (and maybe referrals!) for your business. Catherine Morgan will share her approach, and how she met New York Times bestselling author Carol Roth – and many others.

During this talk you will:

• Learn the right ways to approach influencers (and what not to do)
• Create a plan to engage with a targeted list of influencers over time
• Understand that building rapport comes before making a request
• Explore different avenues, including Facebook, Twitter, blog commenting, and blog guest posting

You need to be seen as an expert in your space. And prospects need to know about your services. Interacting with the leaders in your niche will grow your skills, and can help you grow your business. Please join us for a fun and lively discussion that will give you great ideas – whether you are experienced or just getting started.

Selling ‘We’ Is Easier Than Selling ‘Me’: How To Grow Your Business Through Collaborations

Partnerships don’t have to be formal relationships with written agreements, and they can definitely benefit a small business owner even if – maybe especially if – you are new in your business. If you are an entrepreneur or solopreneur, you can grow your business by connecting with others who offer complementary services/products to yours, and even by connecting with others who provide very similar services/products.

We will discuss:

• Why finding others who provide complementary services to your target market is a great strategy
• Why “collaboration is the new competition” and how connecting with others who provide similar services can actually boost your business
• Why it can feel more comfortable trying to pitch or sell “we” than “me”
• How you can look like an expert (even if you are new!) by surrounding yourself with others in your field

This talk will give you ideas that you can immediately start implementing in your business.

Online Storytelling: Business Blogging and E-mail Newsletters

As a small business owner, you need strategies to get the word out and to keep your name in front of prospects and customers. Blogging and e-mail newsletters are a great way to establish yourself as a thought leader. And they also help you to stay in touch with a prospect who might not be ready to buy when you first meet them.

Whether it is news, advice, or tips that you want to share, blogs and newsletters will help you get the word out.

During this talk we will discuss:

• How to craft a compelling headline
• How to format your text so people actually want to read it
• How you can find things to write about even if you are new in your business
• What the pros and cons are of different newsletter formats
• What blogging platforms you should consider

This is a beginner-level class that will give you the motivation and knowledge to start right away.

Re-Launch You: Liftoff After Layoff

Losing your job can take a toll on your emotional and physical wellbeing. There is a grieving process that most people go through after a layoff. It is completely normal to experience anger and denial and giddiness – and every other emotion. You will definitely have good days and bad days.

However, this also is a great opportunity to step back and evaluate what you have done in the past, and what you would like to do in the future. It is a time to take inventory of what worked and what didn’t work for you. It is a time to reconnect with your purpose and values. It is a time to consider what the right next step is.

In this talk we will explore:

• Constructive grieving and ways to heal
• Techniques to uncover the information you need to determine your right next step
• How to keep yourself out of the emotional dips that come with unemployment
• How to stay focused and on track with your job search or launching a business

This talk will help you to see that a layoff can be a time of infinite opportunity and possibility. It will give you the tools you need to find your confidence and focus, and to move forward.

PRESS ROOM

March 7, 2013 - The Noon Show with Carol Roth. 20-minute interview and answering questions from callers about interviewing in You have the job interview…now what?