SCORE and Sam’s Club Spring Training 2016

SCORE and Sam's ClubIt was so fun to be part of the sales strategies for small business panel at the SCORE and Sam’s Club Spring Training event on April 26. I was thrilled to be able to address the issues of solo service professionals.

About 250-300 attendees joined us at the conference center in Tinley Park. My colleague, Carol Roth, was the emcee and rocked the stage in a truly fabulous spring dress.

Carol Roth at SCORE Spring Training

The moderator of the sales strategies panel was my friend Mark E. Goodman of e-Conversation Solutions, who was able to talk to small and mid-sized businesses of various types.

My fellow panelist was a concrete manufacturer who talked about owning trucks and pricing out concrete driveways. Surprisingly, he and I were completely in sync about sales and customer service best practices. We complemented each other perfectly.

You’ll be proud to know that I avoided an obvious comment about cement shoes (which probably would have been well received in the Chicago area) as I was on my best behavior.

It was a great time and the audience was very engaged, asking a lot of good questions.

7 Low-Cost and No-Cost Tactics to Market Your Business

The Shift 1It was my absolute joy to share some of my hard-won knowledge about low-cost and no-cost marketing strategies with fellow business bootstrappers at The Shift coworking space in Chicago last Thursday.

I realize that I don’t cover small business topics that much on this blog. (I usually do it on Carol Roth’s blog, Business Unplugged.)

But I LOVE helping small business owners. And I have learned a lot over the past five years.

What a great group we had! Everyone participated and seemed to get a lot out of it. Here’s what we talked about:

Marketing Your Biz on a Bootstrapper’s Budget.
(A Big Bang for Small Bucks.)

Tactic 1: Blogging Strategies

Why you should have a blog

  • Thought leadership
  • SEO
  • Site ranking

Continue reading

My First Blab: Disrupting Your Job Search

2016-03-03 3dSummit Blab Banner - Job HuntI’m doing my first Blab on Wednesday, March 2. (They’re dragging me kicking and screaming into new technology.) Following my own advice, I am telling myself to just get over it.

Actually, I have watched a Blab or two and they are pretty fun. Are you in job search and over 50? You might want to join us! ‪#‎3DSummit‬ Blab: Disrupting Your Job Search While Female http://3-d-summit.com/our-blabs at 12:30 pm CST / 1:30 pm EST.

Here’s how it went.

2015: Year in Review

Palm Springs snowy mountainsHow can I summarize 2015? I really struggled with this and put off writing this post for as long as I could. Some great things happened, and I had some major frustrations.

It was definitely a year of transition, and while those are fascinating in retrospect, they’re not that fun to go through.

I often joke that I prefer to coach my clients through transitions than to go through my own. But seriously, don’t most of us? Continue reading

From CarolRoth.com – Small Business Lessons from Karaoke

singing karaoke Business lessons can be found in the strangest places. I spoke 20 times last year, but singing karaoke makes me anxious.

And I like to sing! There are recordings of me singing on YouTube. So I really WANT to like singing karaoke…

You can read about my recent experience “Small Business Lessons from Karaoke” here. I begin: Continue reading

Speaking at Career Resource Center on September 9, 2015

CRClogoI will be giving my “Productivity: The Secret Sauce for Job Search” talk at the Career Resource Center in Lake Forest, IL on September 9. If you know anyone in job search or career transition, please share this with them.

This is a talk about tactics and strategies. (I always get excellent evaluations.) We will have a great time – and even learn some stuff in the process.

The talk begins at 1:30 PM sharp. I am guaranteed to be optimally caffeinated and appropriately irreverent. It’s how I roll.

California Dreaming – Summer 2015

Pomegranate TreeEverybody has their safe place – the place they go to in their head sometimes.

When they think of that place, they start to feel relaxed, or happy, or hopeful.

I have a friend who imagines herself on Main Street at Disney World.

For me, I could be on the beach looking at Lake Michigan in Chicago, but very often I am imagining myself in California. There is something about the stark, craggy dry mountains of Southern California that does it for me.

I like to spend time in Palm Springs and Los Angeles. Being able to pick fruit off a tree in the middle of a city amuses me. On this trip I have been able to pick pomegranates and figs. Heaven!

I couldn’t help myself. I had to pick it. I am off to peel my purloined pomegranate.

 

Pictures from SCORE Learn To Soar Event

Carol Roth and Catherine Morgan

Carol Roth and Catherine Morgan

Every time I get to an event like this, I remember why I need to get out from behind the curtain and attend more face-to-face events.

This particular event was a lot of fun because my colleague Carol Roth was the emcee. As you may know, I am the editor for Carol’s blog, but she travels a lot and we only get to connect in person a few times a year.

 

They suggested we take a selfie, so I did :)

Following the instructions

Following the instructions

I was on the social media marketing strategies panel with some super-smart professionals:

We did the panel three times so all attendees could participate. The format worked very well. As you can see, we had a great time.

SCORE social media panel

Rhonda Henderson, Mark E. Goodman, Catherine Morgan, Daliah Saper