New eBook with Microsoft and Carol Roth

80WaysEBookI am incredibly excited to share my latest project with Microsoft and Carol Roth, “80 Easy Ways to Supercharge Your Small Business Growth.

Working with a global brand who is committed to the small business space through Microsoft Community Connections was a real honor.

There are some great tips in here! We curated the best ideas from small business experts and support organizations across the country. (You can download it for free.)

SCORE and Sam’s Club Spring Training 2016

SCORE and Sam's ClubIt was so fun to be part of the sales strategies for small business panel at the SCORE and Sam’s Club Spring Training event on April 26. I was thrilled to be able to address the issues of solo service professionals.

About 250-300 attendees joined us at the conference center in Tinley Park. My colleague, Carol Roth, was the emcee and rocked the stage in a truly fabulous spring dress.

Carol Roth at SCORE Spring Training

The moderator of the sales strategies panel was my friend Mark E. Goodman of e-Conversation Solutions, who was able to talk to small and mid-sized businesses of various types.

My fellow panelist was a concrete manufacturer who talked about owning trucks and pricing out concrete driveways. Surprisingly, he and I were completely in sync about sales and customer service best practices. We complemented each other perfectly.

You’ll be proud to know that I avoided an obvious comment about cement shoes (which probably would have been well received in the Chicago area) as I was on my best behavior.

It was a great time and the audience was very engaged, asking a lot of good questions.

From Entrepreneur to Employee: Interviewed for Entrepreneur.com

Catherine Morgan speakingCarol Roth interviewed me for Entrepreneur Magazine’s blog about how to transition from entrepreneur to employee. I have had a lot of success getting professionals back to corporate after being business owners. I’m getting great feedback on this article!

You can check out “How to Transition Back to Employee After Being an Entrepreneur” here.

From CarolRoth.com – Does Your Pricing Reflect Your True Value

Boosting Bottom LineMy recent post on Carol Roth’s blog, Business Unplugged, is on a subject near and dear to the hearts of most service providers – and something most of us struggle with – pricing. The question you want to ask yourself is, “How can I structure my pricing so that it accurately reflects the value I bring to my customers?” I begin: Continue reading

“Catherine Morgan” Named a Top 100 Champion Small Business Influencer

"Catherine Morgan" Named A Top 100 Champion

“Catherine Morgan” Named A Top 100 Champion

I am SO excited to report that I was included in the list of Top 100 Small Business Influencers. It truly is an honor being on the same list with highly respected companies and small business experts. Woot!

Can you hear me belting out, “We are the champions, my friends. And we’ll keep on fighting ’til the end…”? (Freddie Mercury did it better.)

Here’s some information about the award:

“The Awards, now in their fifth year and produced by Small Business Trends and Small Biz Technology, honor the companies, organizations, vendors, apps and people who have made a significant impact on the North American small business market.”

From CarolRoth.com – Small Business Lessons from Karaoke

singing karaoke Business lessons can be found in the strangest places. I spoke 20 times last year, but singing karaoke makes me anxious.

And I like to sing! There are recordings of me singing on YouTube. So I really WANT to like singing karaoke…

You can read about my recent experience “Small Business Lessons from Karaoke” here. I begin: Continue reading

Can You Buy Your Way to Expert Status?

Catherine Morgan media interviewsWe all want to be seen as an expert – whatever we do. If you’re a service provider, you want to be seen as a thought leader. If you’re a tech startup, you want to be seen as an innovator.

If you are new in your business, you want to establish some kind of credibility so that you can get clients and build your knowledge base. There’s nothing wrong with that. We’re all new in our business at some point, and you probably have some transferable experience – or you wouldn’t be starting that business.

However, I have some real issues with faux experts. It seems like everyone is a bestselling author or media personality.

Have you earned the right to call yourself a bestselling author if you contributed one chapter to a book with 10 other folks? Or if you sold your eBook for cheap for a few hours and had all your friends buy it on Amazon so you hit No. 1 for an hour or two? I don’t know…. Continue reading

From CarolRoth.com – What Tango Dancing Taught Me About Small Business

On Valentine’s Day I wrote a post that was, in a sense, a love note to my business.

When I thought about it, I actually have taken a lot of the lessons I learned from tango and used them in my business.

Please enjoy What Tango Dancing Taught Me About Small Business.

Business, Bourbon & Blues Review – Raising the Bar on Relationship Building

It’s who you know. It always has been. Relationships are THE critical part of business success, and in today’s overly connected world, they’ve never been more important. Book smarts and business sense won’t cut it. If you suck at relationships, you can’t achieve your goals or true potential.

So there’s no better time than now to raise the bar on your relationship-building skills.

Take 60 minutes to learn:

  • How to develop strong, meaningful business relationships that last
  • How NOT to start a conversation…or better ways to start conversations than “So, what do you do?”
  • How to turn on the connection – and how not to turn it off
  • How you can sustain relationships in person and virtually
  • How you can reach out and grow business relationships on social media
  • How social media can deepen your business relationships (but no poking)
  • Why collaboration is the cherry on top
  • Why you need to get past the scarcity mindset

Continue reading

From CarolRoth.com – What Tango Dancing Taught Me About Small Business

My latest post on Carol Roth’s blog is a whimsical one in which I was able to share my love of both dancing tango and running a small business.

I really have learned a lot of lessons from tango that have helped me manage my business. I think you will enjoy What Tango Dancing Taught Me About Small Business.

We posted this on Valentine’s Day and several people pointed out that many of the lessons carry over nicely to relationships.  Continue reading