My BIG Goals for My Little Book

Sometimes things turn out MUCH better than you had hoped. I cleared my calendar as much as possible for July, and in 21 days created my eBook Re-Launch You: Discovering Your Point B and Embracing Possibility.

I am very pleased with the way it came out. It is short, valuable, and I was able to distill what I have learned for the last four years coaching professionals through career transition full time (and 20 years on the side) into a roadmap for getting out of career confusion for job seekers and entrepreneurs.

The two groups who have been most excited by the content have been 1. job search networking group leaders and 2. therapists. One therapist friend has already started using my questions with her clients! Wow.

My marketing coach, Victoria Cook, from the Center for Guilt-Free Success, very reasonably asked me what my goals for the book were. Besides (hopefully) establishing me as an expert, I hadn’t really given it much thought. After the AMAZING reviews came in, I knew I had to have bigger goals for my little book. Continue reading

The New eBook is Here!

I can assure you with absolute certainty that few things are more frightening than sending your brand new baby eBook out to people you admire and respect for reviews. Terrifying, in fact. But that is exactly what I did this morning.

A few people responded immediately, congratulating me on having “shipped,” to use Seth Godin’s word. That felt really good.

Now the waiting starts. Who will actually send me a blurb? What will it say? Will they like it? Ugh.

It’s a character flaw but I don’t take feedback well. I am working on doing better with that. Right now I am sitting here slightly nervous thinking, “Please don’t call my baby ugly.”

And the new addition has its own page: Re-Launch You Book


From – When Procrastination Isn’t

Often clients pay me to watch for signs of procrastination – and to keep them focused and on track. However, there are times when procrastination can be good – even necessary. My latest on Carol Roth’s blog is about these times, and seemed to resonate with my author friends. I’d love to hear what you think.

Check out When Procrastination Isn’t or Respecting Your Process

NEW! A to B Writing Services

Are you between a rock and a hard place? Stuck trying to write an important document for your business? Do you need help translating your ideas into compelling copy and content?

Catherine Morgan is knowledgeable, savvy and an absolute joy to work with. Her business insights, writing and consulting skills are exemplary and hold a benefit to any LLC (or for personal needs).
Jennifer Kelton, Founder, CEO & Lead Stylist & Founder & CEO LLC

Although we are primarily a coaching and business consulting company, we do offer professional business writing services, including:

Prior to founding Point A to Point B Transitions Inc., Catherine Morgan was part of the Sales, Marketing & Business Development group at Deloitte. Before joining Deloitte, she ran her own marketing consulting firm for almost five years. Catherine is an experienced writer who can provide advice on strategy and messaging, in addition to executing on your idea.

How can we help your business grow?

Quoted in Forest & Bluff Magazine

So honored to be part of the article on the Career Resource Center in Lake Forest, IL. It is an outstanding institution that I have had the privilege to present at several times. The article in a recent issue of Forest & Bluff magazine begins:

10:15 a.m. on a Wednesday morning at the Career Resource Center (CRC), career transition expert Catherine Morgan (founder of Point A to Point B Transitions Inc.) stands before a room of roughly 15 people, prepared to begin her program
Re-Launch You: Liftoff After Layoff.” The listeners appear eager to learn, and they smile when Catherine says, “I define career transition as the squishy rich primordial stew of infinite possibility.” 

You can read the full article here Finding the Joy in Transition.

From – The Silent Partner You Can’t Ignore

Too often we can’t see when we are burning the candle at both ends and are heading for a crash. We may get hooked on the adrenaline rush or on the feeling of (perceived) power.

My latest post on Carol Roth’s blog is about including your body in your decision-making. You want to keep your body as your silent partner. Find out why here The Silent Partner You Can’t Ignore.

PS – the comments were very insightful.