From CarolRoth.com – Making the Most of Media Mentions

fansMy latest on Carol Roth’s blog is something that Carol and I have spoken about at length. It may seem surprising, but the big benefits from a media mention or interview do not come from the event – they come from the back-end promotion that YOU do of that mention or interview.

We all hope for the “Oprah Effect” – that people will be calling or knocking on our door begging to buy our stuff.

In general, you actually have to make that happen. Here’s how. Got a Media Mention? Now Do the Important Things.

From LinkedIn Pulse: The 3 R’s of Employability

sparkI don’t write a lot about career transition here, although I probably should. I have been posting my best information on LinkedIn Pulse. Why? More people see it and comment on it, and my ideal prospects are looking for that kind of help on LinkedIn.

That said, this post is worth publishing both places. It contains some of my best ideas for successfully navigating our fluid world of work.

No doubt, the world of work has changed. Here’s how you can make this change work for you. Below is the full post:  Continue reading

Interviewed on the Wealthy Wednesday Radio Show

Wealthy Wednesday Radio ShowI had a great time yesterday being interviewed by host Luci McMonagle on the Wealthy Wednesday Radio Show. This was my first hour-long interview – so we covered a lot of great stuff.

How do you stay out of overwhelm? How can you avoid burnout? How do you figure out what to do first? How do you prioritize your to-do list? Why do you need accountability? What’s the process for making things happen. Why should we delete the word crazy-busy from our vocabulary – and much more!

Check Out Entrepreneur Podcasts at Blog Talk Radio with Your Own University Radio on BlogTalkRadio

Why I Never Want to Retire

Boat on BeachI frequently blurt out that I never want to retire. Clients, friends, and family are appalled by the energy with which I say it.

I honestly can’t imagine anything more boring – or more likely to send me into immediate depression.

This quote brilliantly states why:

 

I, for one, cannot dream of retiring. Not now or ever. Retire? The word is alien and the idea inconceivable to me. I don’t believe in retirement for anyone in my type of work, not while the spirit remains. My work is my life. I cannot think of one without the other. To “retire” means to me to begin to die. The man who works and is never bored is never old. Work and interest in worthwhile things are the best remedy for age. Each day I am reborn. Each day I must begin again. ~ Pablo Casals, Legendary Cellist

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Why You Should Say Yes to Adventure

Road TripOne year ago today, I crossed something off of my bucket list. I have always wanted to drive west across the country, and when a friend announced that he was moving to Sonoma County, I immediately offered to drive with him. Surprisingly, he immediately took me up on my offer.

Two fools on April Fools’ Day 2014 loaded my stuff into his green minivan and headed west. No GPS needed for this trip, although we had a road atlas. It’s one road out of Chicago all the way to California.

My friend was not in a mood to make the trip slowly. All his worldly possessions were in the van too – so we were going to do it in three days no matter what.

I was prepared for lovely scenery, but I was not prepared for the lasting effect that scenery had on me. Even though we were zooming down the highway at 65+ mph, my trusty BlackBerry enabled me to take some gorgeous photographs, especially as we were leaving Salt Lake City in the morning. Continue reading

Interviewed on School for Startups Radio

School for Startups RadioThis is the best interview I have done to date. Jim Beach, bestselling author and founder of School for Startups Radio, asked great questions. He is the first interviewer to ever walk me through my my signature system of how I work with clients, the PALMS™ Framework.

We talked about growing a small business, career transition, productivity, and lots of other things. Please note: he doesn’t prep guests so I had no idea what was coming.

There are great takeaways in this interview.  You can listen to it here March 31, 2015 – Transitioning w Catherine Morgan.

From CarolRoth.com – Guest Blogging: The Right Way to Pitch a Blog Editor

solo workingHaving been the editor of Carol Roth’s blog, Business Unplugged, for almost four years, it seemed like a good time to share the right way – and wrong way – to pitch a blog editor.

If you are thinking about using guest blogging as a promotion strategy for your business, you might want to take a look at Guest Blogging: The Right Way to Pitch a Blog Editor.

Can You Buy Your Way to Expert Status?

Catherine Morgan media interviewsWe all want to be seen as an expert – whatever we do. If you’re a service provider, you want to be seen as a thought leader. If you’re a tech startup, you want to be seen as an innovator.

If you are new in your business, you want to establish some kind of credibility so that you can get clients and build your knowledge base. There’s nothing wrong with that. We’re all new in our business at some point, and you probably have some transferable experience – or you wouldn’t be starting that business.

However, I have some real issues with faux experts. It seems like everyone is a bestselling author or media personality.

Have you earned the right to call yourself a bestselling author if you contributed one chapter to a book with 10 other folks? Or if you sold your eBook for cheap for a few hours and had all your friends buy it on Amazon so you hit No. 1 for an hour or two? I don’t know…. Continue reading

Nominated for 2015 RuleBreaker Award

RBA Nominee 2015Those of you who know me will not find this at all surprising: Sometimes I don’t follow the rules.

Like many of you, I realize that some rules are necessary, and some rules need to be broken.

I was thrilled to be nominated for a 2015 RuleBreaker award. The rule that I am breaking is that I think mid-life career transitions can be amazing, and that there are possibilities for everyone.

In fact, I wrote an eBook about it titled Re-Launch You: Discovering Your Point B and Embracing Possibility. Continue reading