When I was at Deloitte, part of my responsibilities included coaching consulting teams to effectively present our solutions to clients during the RFP response process. I learned so much, and have taken these lessons forward into my public speaking.
My latest on Carol Roth’s Business Unplugged blog includes a few decision-making techniques that work like a charm with my clients. You might want to check out: How to Re-Launch Your Offerings to Save Your Sanity.
Sometimes things turn out MUCH better than you had hoped. I cleared my calendar as much as possible for July, and in 21 days created my eBook Re-Launch You: Discovering Your Point B and Embracing Possibility.
I am very pleased with the way it came out. It is short, valuable, and I was able to distill what I have learned for the last four years coaching professionals through career transition full time (and 20 years on the side) into a roadmap for getting out of career confusion for job seekers and entrepreneurs.
The two groups who have been most excited by the content have been 1. job search networking group leaders and 2. therapists. One therapist friend has already started using my questions with her clients! Wow.
My marketing coach, Victoria Cook, from the Center for Guilt-Free Success, very reasonably asked me what my goals for the book were. Besides (hopefully) establishing me as an expert, I hadn’t really given it much thought. After the AMAZING reviews came in, I knew I had to have bigger goals for my little book. Continue reading
I can assure you with absolute certainty that few things are more frightening than sending your brand new baby eBook out to people you admire and respect for reviews. Terrifying, in fact. But that is exactly what I did this morning.
A few people responded immediately, congratulating me on having “shipped,” to use Seth Godin’s word. That felt really good.
Now the waiting starts. Who will actually send me a blurb? What will it say? Will they like it? Ugh.
It’s a character flaw but I don’t take feedback well. I am working on doing better with that. Right now I am sitting here slightly nervous thinking, “Please don’t call my baby ugly.”
And the new addition has its own page: Re-Launch You Book
Often clients pay me to watch for signs of procrastination – and to keep them focused and on track. However, there are times when procrastination can be good – even necessary. My latest on Carol Roth’s blog is about these times, and seemed to resonate with my author friends. I’d love to hear what you think.
This was such a fun interview. Barry Moltz is a friend who has been incredibly supportive of me and my work over the past three years.
I finally got to be on his radio show to talk about productivity. One of the other segments is with Guy Kawasaki! Talking about being in great company.
You can read the full post here: Customer Service and the Weary Traveler.
Catherine Morgan is knowledgeable, savvy and an absolute joy to work with. Her business insights, writing and consulting skills are exemplary and hold a benefit to any LLC (or for personal needs).
~ Jennifer Kelton, Founder, CEO & Lead Stylist Dressforthedate.com & Founder & CEO Badonlinedates.com LLC
Although we are primarily a coaching and business consulting company, we do offer professional business writing services, including:
- Blog posts (see these examples)
- Web copy (see this website and this speaker page)
- Case studies (see this example)
- One-page sell sheets (see this example)
- Speaker decks (see this example)
- Pitch decks (see this example)
- Proposal review
Prior to founding Point A to Point B Transitions Inc., Catherine Morgan was part of the Sales, Marketing & Business Development group at Deloitte. Before joining Deloitte, she ran her own marketing consulting firm for almost five years. Catherine is an experienced writer who can provide advice on strategy and messaging, in addition to executing on your idea.
How can we help your business grow?
So excited to be interviewed on the Breaking Down Your Business podcast with Jill Salzman and Brad Farris. We talk about mitigating (or embracing!) my summer business slump. Segment starts @ the 30-minute mark.
So honored to be part of the article on the Career Resource Center in Lake Forest, IL. It is an outstanding institution that I have had the privilege to present at several times. The article in a recent issue of Forest & Bluff magazine begins:
10:15 a.m. on a Wednesday morning at the Career Resource Center (CRC), career transition expert Catherine Morgan (founder of Point A to Point B Transitions Inc.) stands before a room of roughly 15 people, prepared to begin her program
“Re-Launch You: Liftoff After Layoff.” The listeners appear eager to learn, and they smile when Catherine says, “I define career transition as the squishy rich primordial stew of infinite possibility.”
You can read the full article here Finding the Joy in Transition.