I know I’m not the only one searching for some bright spot in the middle of this politically charged time. I’m not the only one who has questioned my relationship to others of my species. But this video, and the resulting videos, have brought sheer joy and laughter to me and to the interwebs – at a time when we truly needed it.
There are more than 142 million views (over 3 million shares) of the first video captured on Facebook Live as I write this. That is bananas!
Candace Payne, the “Chewbacca Mom,” exploded onto the scene with a hilarious amateur video in her car from the Kohl’s parking lot. Who would have expected it to go viral?
Now here’s the thing: You can’t plan to make a viral video. (If you could, we’d all be doing it!) But what you can do is be real, authentic, and tap into emotion, which is exactly what happened here. She wanted her friends and family to know that it was HER mask. Continue reading →
I spoke for the Regulatory Affairs Professionals Society (RAPS) Career Day on May 7.
I was asked to present the content of my Acing the Interview talk in a 45-minute session. I often teach this content as an interactive two-hour workshop, so I distilled the content down to the most important points. It’s the ultimate cheat sheet.
Top 10 Tips for Acing the Interview
Tip 1: Get Comfortable Selling Yourself and Your Value
Welcome to Sales 101
If you don’t tell your story, nobody else will
We are taught from a young age not to brag or call attention to ourselves
Tip 2: Understand the Different Types of Interviews
There are several different kinds of interviews
Initial screening interview or “check the box”
HR interview – screening out OR selling you on the company
Interview with hiring manager
Interview with colleague / collaborator
Tip 3: Understand the Different Types of Conversations
Adjust your responses to the way the questions are asked
Short questions = short answers
Longer questions = longer answers with stories to back up your points
It was so fun to be part of the sales strategies for small business panel at the SCORE and Sam’s Club Spring Training event on April 26. I was thrilled to be able to address the issues of solo service professionals.
About 250-300 attendees joined us at the conference center in Tinley Park. My colleague, Carol Roth, was the emcee and rocked the stage in a truly fabulous spring dress.
The moderator of the sales strategies panel was my friend Mark E. Goodman of e-Conversation Solutions, who was able to talk to small and mid-sized businesses of various types.
My fellow panelist was a concrete manufacturer who talked about owning trucks and pricing out concrete driveways. Surprisingly, he and I were completely in sync about sales and customer service best practices. We complemented each other perfectly.
You’ll be proud to know that I avoided an obvious comment about cement shoes (which probably would have been well received in the Chicago area) as I was on my best behavior.
It was a great time and the audience was very engaged, asking a lot of good questions.
I was excited about being nominated for a Rule Breaker Award last year, but THIS year, I am a shoe-in because I have turned the revenue model for career transition coaching on its head.
I am the only person I know who works primarily on contingency. Here’s how it works: I get a $100/month retainer (because I deserve a few bottles of wine), and when my client lands a great opportunity, I get a bonus of 5% of their first year’s gross salary.
I love this because there is no doubt that my goals and my client’s are aligned. We are in a true win-win partnership.
When I tell this to prospective clients, they get it immediately. My sales process has become incredibly easy. Now, I just need to ensure that the clients I take on are willing to do the work.
The voting hasn’t started yet. I’ll let you know when it does. I truly am breaking the rules.
I can almost taste the fried catfish in New Orleans this summer when the awards are given out 🙂