There is no easy way to develop poise under pressure. I think the only way to acquire that is by “trial by fire” so to speak – to be thrown into the fire and somehow escape slightly singed and maybe wiser. Or at least that is how it happened for me.
For several years I worked for technology companies that provided market data and trading systems to financial services firms. I worked my way up from office manager, to sales assistant, to sales executive. I really felt like I had arrived when I had my own office and my own territory. (I also had my own quota and that was a bit of a wake-up call.)
Part of my job required me to give demos of market data displayed via trading system software. When I started we could use “canned” data that was very reliable because it was recorded and did just what we wanted it to. The following year, clients wanted to try to get a feeling of the speed of the data feed itself and insisted on demos with live data. Back in the day, we had to dial-in to some server, and depending on the type and quality of the phone line, the speed and reliability could be great or terrible. Continue reading

