How a Viral Video Restored My Faith In Humanity

star-wars-chewbacca-maskI know I’m not the only one searching for some bright spot in the middle of this politically charged time. I’m not the only one who has questioned my relationship to others of my species. But this video, and the resulting videos, have brought sheer joy and laughter to me and to the interwebs – at a time when we truly needed it.

There are more than 142 million views (over 3 million shares) of the first video captured on Facebook Live as I write this. That is bananas!

Candace Payne, the “Chewbacca Mom,” exploded onto the scene with a hilarious amateur video in her car from the Kohl’s parking lot. Who would have expected it to go viral?

Now here’s the thing: You can’t plan to make a viral video. (If you could, we’d all be doing it!) But what you can do is be real, authentic, and tap into emotion, which is exactly what happened here. She wanted her friends and family to know that it was HER mask. Continue reading

New eBook with Microsoft and Carol Roth

80WaysEBookI am incredibly excited to share my latest project with Microsoft and Carol Roth, “80 Easy Ways to Supercharge Your Small Business Growth.

Working with a global brand who is committed to the small business space through Microsoft Community Connections was a real honor.

There are some great tips in here! We curated the best ideas from small business experts and support organizations across the country. (You can download it for free.)

Top 10 Tips for Acing the Interview

Woman-suit-by-elevator-300x300I spoke for the Regulatory Affairs Professionals Society (RAPS) Career Day on May 7.

I was asked to present the content of my Acing the Interview talk in a 45-minute session. I often teach this content as an interactive two-hour workshop, so I distilled the content down to the most important points. It’s the ultimate cheat sheet.

Top 10 Tips for Acing the Interview

Tip 1: Get Comfortable Selling Yourself and Your Value

Welcome to Sales 101

  • If you don’t tell your story, nobody else will
  • We are taught from a young age not to brag or call attention to ourselves

Tip 2: Understand the Different Types of Interviews

There are several different kinds of interviews

  • Initial screening interview or “check the box”
  • HR interview – screening out OR selling you on the company
  • Interview with hiring manager
  • Interview with colleague / collaborator
  • Panel interview
  • Video interview
  • Presentation interview
  • Executive interview

Tip 3: Understand the Different Types of Conversations

Adjust your responses to the way the questions are asked

  • Short questions = short answers
  • Longer questions = longer answers with stories to back up your points 

Continue reading

SCORE and Sam’s Club Spring Training 2016

SCORE and Sam's ClubIt was so fun to be part of the sales strategies for small business panel at the SCORE and Sam’s Club Spring Training event on April 26. I was thrilled to be able to address the issues of solo service professionals.

About 250-300 attendees joined us at the conference center in Tinley Park. My colleague, Carol Roth, was the emcee and rocked the stage in a truly fabulous spring dress.

Carol Roth at SCORE Spring Training

The moderator of the sales strategies panel was my friend Mark E. Goodman of e-Conversation Solutions, who was able to talk to small and mid-sized businesses of various types.

My fellow panelist was a concrete manufacturer who talked about owning trucks and pricing out concrete driveways. Surprisingly, he and I were completely in sync about sales and customer service best practices. We complemented each other perfectly.

You’ll be proud to know that I avoided an obvious comment about cement shoes (which probably would have been well received in the Chicago area) as I was on my best behavior.

It was a great time and the audience was very engaged, asking a lot of good questions.

7 Low-Cost and No-Cost Tactics to Market Your Business

The Shift 1It was my absolute joy to share some of my hard-won knowledge about low-cost and no-cost marketing strategies with fellow business bootstrappers at The Shift coworking space in Chicago last Thursday.

I realize that I don’t cover small business topics that much on this blog. (I usually do it on Carol Roth’s blog, Business Unplugged.)

But I LOVE helping small business owners. And I have learned a lot over the past five years.

What a great group we had! Everyone participated and seemed to get a lot out of it. Here’s what we talked about:

Marketing Your Biz on a Bootstrapper’s Budget.
(A Big Bang for Small Bucks.)

Tactic 1: Blogging Strategies

Why you should have a blog

  • Thought leadership
  • SEO
  • Site ranking

Continue reading

Nominated for Rule Breaker Award 2016

Rule Breaker 2016I was excited about being nominated for a Rule Breaker Award last year, but THIS year, I am a shoe-in because I have turned the revenue model for career transition coaching on its head.

I am the only person I know who works primarily on contingency. Here’s how it works: I get a $100/month retainer (because I deserve a few bottles of wine), and when my client lands a great opportunity, I get a bonus of 5% of their first year’s gross salary.

I love this because there is no doubt that my goals and my client’s are aligned. We are in a true win-win partnership.

When I tell this to prospective clients, they get it immediately. My sales process has become incredibly easy. Now, I just need to ensure that the clients I take on are willing to do the work.

The voting hasn’t started yet. I’ll let you know when it does. I truly am breaking the rules.

I can almost taste the fried catfish in New Orleans this summer when the awards are given out 🙂

My First Blab: Disrupting Your Job Search

2016-03-03 3dSummit Blab Banner - Job HuntI’m doing my first Blab on Wednesday, March 2. (They’re dragging me kicking and screaming into new technology.) Following my own advice, I am telling myself to just get over it.

Actually, I have watched a Blab or two and they are pretty fun. Are you in job search and over 50? You might want to join us! ‪#‎3DSummit‬ Blab: Disrupting Your Job Search While Female http://3-d-summit.com/our-blabs at 12:30 pm CST / 1:30 pm EST.

Here’s how it went.

From Entrepreneur to Employee: Interviewed for Entrepreneur.com

Catherine Morgan speakingCarol Roth interviewed me for Entrepreneur Magazine’s blog about how to transition from entrepreneur to employee. I have had a lot of success getting professionals back to corporate after being business owners. I’m getting great feedback on this article!

You can check out “How to Transition Back to Employee After Being an Entrepreneur” here.

From CarolRoth.com – Does Your Pricing Reflect Your True Value

Boosting Bottom LineMy recent post on Carol Roth’s blog, Business Unplugged, is on a subject near and dear to the hearts of most service providers – and something most of us struggle with – pricing. The question you want to ask yourself is, “How can I structure my pricing so that it accurately reflects the value I bring to my customers?” I begin: Continue reading